The natural technology powering Pitta

Precision planned

In 2018, our Founder Kuldeep set out to design a natural scalp complex for hair loss - one that works multi-dimensionally to prevent excess hair shedding, stimulate growth and soothe the scalp sensitivity long associated with hair loss. Getting it right took over 3 years of research, testing and formula refinement. It was worth every effort.

Pitta growth technology specifically combines Peptide Amino Acids with Biochanin A-rich Red Clover Extract. When massaged into the scalp, these actives are released directly into follicles. They anchor existing hairs to follicles for longer while also encouraging new hairs to grow.

Tested and proven

We debuted Pitta growth technology in Pitta growth serum, including it at an optimised concentration to meet the unique needs of the hair growth cycle. Initial panel tests brought incredible feedback. Once launched, thousands of reviews flooded in citing game-changing hair growth and, today, one bottle is sold every 30 seconds.

“Can’t believe it. Using this daily for 2 weeks, already I’m seeing a difference. Less shedding, new growth, hair appears fuller. I'm delighted.” Bryony

In 2022, we undertook clinical and independent consumer trials*. The results were better than we’d hoped, even surprising the scientists conducting them.

• 90% less hair loss
• 77% less hair breakage
• Thicker, fuller hair for 88%
• Less scalp sensitivity for 87%

(Read all the results from our clinical and consumer trials here)

“Chāmpo has triumphed with this scalp serum, helping hair to anchor at the root and grow at an optimal rate. Trust us, consistent application results in remarkable regrowth.” Harper’s Bazaar

Tailoring the technology

We knew Pitta growth technology had more to offer. Customers had contacted us concerned over thinning brows and lashes, so work got underway. Of course, as growth cycles of each type of hair are very different in length, we finely tuned our technology to suit their unique needs.

Lashes

Lash hair has the shortest growth cycle of all - a mere 4-6 weeks (compared to 2-7 years for scalp hair). Hair turnover is significantly quicker, so results need to come fast. We upped the active dose and added a lipid-enhanced Peptide. This optimised absorption and worked to also thicken lash hair from the root, while Pitta growth technology focused on delaying natural lash fallout and activating growth.

“By far the best lash serum I’ve used. My lashes have never looked so thick, full and healthy - using it twice a day for the past couple of months.” Becky

(Delve deeper in Pitta lash serum’s advanced, proven and prostaglandin-free formula here)

Brows

The brow growth phase is a little longer at 4-6 months - though still far shorter than scalp hair. We harness the higher active concentration here also to ensure Pitta growth technology takes effect fast and optimises results within this short window.

“Phenomenal. I have had sparse eyebrows most of my adult life. I started applying this daily, sometimes twice, and can't believe how much my brows have thickened and grown.” Natalie

(Read more about the actives alongside Pitta growth technology in Pitta brow serum here)

Getting growth off to the best start

For hair loss or thinning, tackling it from the first step in your routine is a priority. We designed Pitta volumising shampoo and conditioner to be your most effective hair washing system, ever. We harness high performance actives like Haritaki, Potato Starch, Gluconolactone, Ylang and Sandalwood. The result: gentle cleansing with no risk of breakage, boosted scalp circulation to promote healthier growth and stronger, fuller, thicker hair - weightlessly and from first wash.

Pre-launch Pitta trials reported results far exceeding other brand formulas: Less breakage and shedding, more volume, visibly healthier growth. It’s perhaps no surprise that Pitta volumising shampoo and conditioner are, today, our most renowned and award-winning formulas.

“Pitta was my passion project - it’s such a unique & special range. Getting the technology right took a long time, but it was worth it. It’s already helped hundreds of thousands of women transform hair growth & health, naturally. I couldn’t be prouder.” Kuldeep, our Founder

Follow these links to read more customer reviews and purchase Pitta growth serum, Pitta brow serum and Pitta lash serum.


*Independent trials 2022. Results based on a 100 person and separate 30 person study, applying once daily over 12 weeks.